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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Digging Deeper into Net Promoter Score

Second to None

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. Net Promoter Score is not merely a floating number. Net Promoter Score is just the tip of the iceberg above the surface of an overarching mission and set of values [2].

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A Customer Experience Consultant: Mapping Journeys to Mastering Metrics

SurveySparrow

In today’s fast-paced and highly competitive business environment, the role of a Customer Experience Consultant, often shortened to CX consultant, is becoming increasingly significant. To ease the work of a CX consultant, SurveySparrow offers customer satisfaction surveys to know how happy your customers are with your product.

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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

Phase #3: The purpose of this third phase is to present your data with insights you can use to grow your business, capture more customers, build a more engaged employee base, etc. If you’d like a free customer experience consulting session, get in touch. Read about this and register for a consulting session here.

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Integrated CX: The Complete Guide

InMoment XI

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. This includes website visits, social media engagement, purchases, customer support interactions, and more. This alignment can lead to 2.4x

NPS 260
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Choosing Between CSAT, NPS or CES: Why it Does Not Matter  

COPC

Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). Consultants have set up entire businesses profiting from this discourse. — Alex Boland | Director of ANZ Operations at COPC Inc.

NPS 69
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Building a Successful Customer Experience Strategy

GetFeedback

Furthermore, a Harvard Business Review study concluded that emotionally engaged customers are three times more likely to purchase another product from your company, and three times more likely to recommend your company. Customer experience strategies will result in nothing without engaged and invested employees. About the guest author.