Consumers Customer Base Hospitality Loyalty Programs 
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.
Currency Alliance
OCTOBER 11, 2018
Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi. Restive guests: understanding hospitality loyalty. Different loyalty drivers apply to different guest demographics.
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Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?
InMoment XI
MAY 14, 2022
While the intelligence derived from this feedback is critical for an organization to create optimal, personalized customer experiences that drive business value, there is another salient factor that drives consumer behavior: customer-brand identity. Step #3: Engineer a Clearly-Defined—and Customer-Aligned—Brand Identity.
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.
Currency Alliance
DECEMBER 13, 2018
Our top 10 picks (click to skip through) are: Smarter budgeting: loyalty points receiving less funding in favor of complementary actions. Greater investment to meet consumers’ insatiable appetite for experiences. Loyalty marketing breaking ground in new sectors. Firstly, loyalty tech isn’t as expensive as it used to be.
Retently
FEBRUARY 21, 2024
This open-ended response allows customers to provide information about discovery channels you may not have considered or are unaware of. The insights gathered from these responses can be invaluable, revealing unexploited avenues for customer acquisition or highlighting emerging trends in consumer behavior.
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