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How to Deliver on Consumer Expectations

Kustomer

Optimal customer service is a must for companies that want a stellar reputation that keeps business flowing. In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important.

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4 Elements of E-Commerce Customer Service

Kustomer

The world is rapidly changing and that’s good news for businesses in the e-commerce space. In a study conducted by The Global Consumer , more than one-third of global consumers purchased products online at least once per week. This means it’s more crucial than ever to focus on the e-commerce customer service experience.

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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

In this article, we’ll discuss why your brand should consider upping its customer service game on social media and take a look at some brands that do it well. . Why use social media as a customer service channel? . consumers have used social media to complain about a brand.

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You Need a Jointly Owned Social Media Customer Service Strategy ASAP – Here’s Why

Comm100

Once you decide to engage in social media customer service, the next step is coming up with an effective strategy for implementing it. You know the “what” and they “why” of social media support, but who within your company should be the one to own this new platform? Should it be customer service?

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Guest Post: How COVID-19 Has Impacted the Progression of Contact Centres

ShepHyken

H e explores the impact of COVID-19 on contact centres and the consumer response during the pandemic. Before the age of landing pages, online forms, and pop-up chatbots, contact centres were the only way we could engage with brands and services. They were the cornerstone of the service industry, and in many ways they still are.

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Guest Post: Transactional vs Relational Customer Service

ShepHyken

Creating a Relational Customer Service Strategy. Every company should focus on providing superior customer service. . This means going above and beyond to meet customer needs and can include sending thank-you notes for purchases and providing immediate support when customers have questions or concerns. .

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Guest Post: The 4 Most Common Misconceptions About Customer Service

ShepHyken

Research from the Journal of Marketing shows that offering angry customers a price-based solution (like a discount) actually negatively affects their view of your brand and their likelihood to continue supporting your business. First, it devalues your product or service to them by making them believe it’s not worth the full price.