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Next-Level Customer Engagement: Advanced Tactics for E-Commerce Loyalty and Retention

CSM Magazine

E-commerce has revolutionized the way we shop, bringing unparalleled convenience and choice. As of 2022, global e-commerce sales surpassed $5.7 Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer.

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5 Top Customer Service Articles of the Week 1-2-2023

ShepHyken

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? This goes way beyond loyalty programs. by Matt Bertram.

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What’s causing the retail apocalypse, and what companies can do about it

Alida

E-commerce and the undeniable dominance of Amazon is one obvious answer, but as a recent Atlantic article points out, the full story is more complex than that. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. Source: Business Insider ).

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Verint Research Reveals What Really Matters to Consumers in their Physical and Digital Shopping Experiences

CSM Magazine

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Online retail has grown, with e-commerce spending in the U.S. Generational Differences in Shopping Preferences.

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Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts

Optimove

The average cart abandonment rate in retail is over 70% on desktop and over 80% for mobile shoppers, meaning over two-thirds of online carts don’t result in a sale. It’s a costly and frustrating problem; annually, e-commerce retailers lose a total of $18 billion in sales to abandoned carts.

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Referral marketing software for the win: Our top 20 picks

BirdEye

Let’s take a look at a few expert tips to set your program up for success: Set clear goals: First, be crystal clear on your goals. More sales? ReferralCandy Tailored for e-commerce businesses, ReferralCandy automates the referral process for online stores by smoothly integrating with all the major platforms. More signups?

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Experiential retailing is the next big thing in activewear

Alida

According to Recode , e-commerce giant Amazon is preparing to launch its own activewear private label brands. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. But as the market grows, so does the competition.

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