Remove Customer Centricity Remove Fashion Remove Insights Remove Voice of Customer
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How & why to restart your Voice of Customer program

Thematic

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Do Your Employees Know What Customers Are Saying About Your Brand?

Second to None

Ultimately, making sure that each patron willing to take the time to provide feedback, whether that be in a survey or other research program, is essential to establishing an identity as a customer-centric organization. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Brands 59
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Transforming Retail Experiences: 5 Retail Personalization Examples Backed by Customer Feedback

SurveySensum

Do you know how Amazon suggests the products that you totally love based on what you’ve bought and browsed? — By actively gathering and analyzing customer feedback to get insight into its customer’s preferences. That’s also the power of understanding customer feedback and data. And Netflix?

Retail 52
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Deliver Your Food, And Your Customer Experience, The Right Way

Second to None

These brands earn their profits solely from the restaurants, with no added charge to the customers. The new-delivery model connects customers with restaurants in a similar fashion, but on top of that they also take care of the delivery process, opening the amount and genres of restaurants available to consumers.

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What Your Luxury Retail Brand Can Gain From Mystery Shopping

Second to None

Ultimately, a mystery shopping program can help luxury retail brands in a similar fashion to other industries. It will unlock key data points that will arm your team with the knowledge to craft a consistent omnichannel experience, and keep customers satisfied as they move along your pipeline.

Retail 63
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The Best Ways To Provide Customer Service Via Live Chat

Second to None

To ensure that you keep your customers maintaining a positive perception, a key area to focus on is the response time from when a customer logs-in to a live chat, and the time it takes for your associate to respond. Additionally, if the process is too taxing, it is likely that the customer will move on and try your competitor’s site.