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Interview: Why Marketing Should be the Orchestrator of Customer Experience Design

Storyminers

The post Interview: Why Marketing Should be the Orchestrator of Customer Experience Design appeared first on Mike Wittenstein.

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THE 2015 CUSTOMER EXPERIENCE OUTLOOK

Storyminers

I contributed an article about Intelligent Experiences: Where CX Meets … Continue reading → Blog Customer Engagement Strategy Customer Experience Customer Experience Design Customer Experience Strategy Employee Experience Experience Design Strategy books business strategy customer experience employee experience white papers'

2015 65
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EX and CX: The twin powers of a successful business

Myra Golden

Happy, engaged employees help create great customer experiences that lead to greater customer engagement, satisfaction, and ongoing loyalty. Grab the transcript of my interview here.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Organized by the Customer Experience Professionals Association (CXPA), the 2017 Insight Exchange gathers over 300 CX professionals for world-class customer experience learning and networking. Session topics include marketing technology strategy, customer experience design, and data and analytics.

2017 50
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Which Should Come First?

Michelli Experience

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL.

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Make the Experience Faster and More Personal

Michelli Experience

During my more than a decade relationship with the brand, I’ve never ceased to be amazed by the commitment of Starbucks leaders when it comes to continuous improvement for both the customer and employee experience.

2004 45
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

She is an internationally recognized Customer Experience Thought Leader, Coach, Keynote Speaker, and Author of ‘Customer Understanding: Three Ways to Put the “Customer” in Customer Experience’ (and at the Heart of Your Business). LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132