Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267

2016 Innovation Marketing Insights 267

Beyond Philosophy

FEBRUARY 10, 2020

Nearly 20 years ago, when I started Beyond Philosophy and before Customer Experience was a well-known concept, my motivations were to create a competitive differentiator that would get more business for my clients. However, business is also all about return on investment (ROI).

2020 172

2020 Hospitality Return on Investment Telecommunications 172

Oracle

MARCH 1, 2021

Dr. Tami Kim, Assistant Professor of Marketing, Darden School of Business. Researchers are helping us understand how customer experience interactions shape brand-customer relationships. She holds a doctorate of business administration in marketing from Harvard Business School.

2021 81

2021 Technology Workshop Advertising 81

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Storyminers

JULY 6, 2020

Aimee has over 20 years of experience improving service delivery and transforming CX through people development and process improvement initiatives. Her areas of expertise include market research, program management, marketing, instructional design, and training. Annette Franz. Barry Dalton.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Aimee has over 20 years of experience improving service delivery and transforming CX through people development and process improvement initiatives. Her areas of expertise include market research, program management, marketing, instructional design, and training. Annette Franz. Barry Dalton.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Chattermill

JUNE 25, 2019

In the entertainment industry, Spotify and Netflix have been ingenious with their use of customer data to create personalised experiences and have made the customer’s experience a cornerstone of their strategy. The cost of inaction due to a lack of understanding of ROI can be devastating for businesses.

Customer Experience 45

Customer Experience Customer Centricity ROI NPS 45