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The Biggest Challenge for Companies: Lack of Customer Knowledge

CSM Magazine

Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Over half of companies say they are unable to identify customers on their own website. Data-driven customer experience strategies are crucial for success.

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Q&A With Walter Levitt, CMO, Comedy Central

Forrester's Customer Insights

Walter Levitt is CMO at Comedy Central, and will join us on stage on Tuesday to discuss the evolution of the ''multi-channel, multi-platform brand.'' Comedy Central is rooted in a traditional linear cable channel, but (like many of your peers) is actively pursuing a multi-screen, multi-platform strategy.

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Brand Move Roundup – April 21, 2020

C Space

Entercom , a leading multi-platform audio and entertainment company, has launched “Stay Connected” ( #StayConnectedTogether ), a public service initiative to unify the company’s crisis response across its 235 broadcast brands and expansive digital platform to meaningfully impact public health and well-being.

2020 52
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. This shows how powerful multi-brand collaboration can be.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Nandkishor Tripathi – Global Head of Customer Experience at SurveySensum. Multi-Award Winner, Nandkishor Tripathi is a Market Research Operations and CX Methodology Specialist with over 16 years of proven track record in delivering customer experience at the highest levels. LinkedIn : [link]. Website : [link].

2020 132
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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

1) Company Overview: Confirmit enables businesses to operationalize feedback and drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer (VoC), Employee Engagement and Market Research (MR) programs. These are: Customer Journey Optimization. Confirmit.

2015 97
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The Role Of AI In Customer Experience

Pointillist

But in holistic, cross-channel journey analytics, the idea that touchpoints of a similar category will be the same across enterprises is an antiquated notion. Customer journeys are as unique to individual businesses as fingerprints. AI-enabled Customer Analytics Discovers High-Impact Customer Insights.