Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
Increased investments are earmarked for 1) scaling personalization, 2) unifying customer data, 3) AI-based marketing automation, and 4) multi-channel orchestration. Marketers should streamline their data sources to gain a holistic view of their customers, enabling them to craft more personalized and targeted messages.
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