CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. A surge of online casinos has entered the market, offering gamblers the convenience of playing from their homes while still enjoying high customer service.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. ” CX marketers can take note. .” ” CX marketers can take note.

B2B 64

B2B Entertainment Consumers Loyalty Programs 64

SurveySensum

JULY 4, 2023

In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Are they facing any difficulties? Why are they leaving midway?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Are they facing any difficulties? Why are they leaving midway?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Networking within your business, and with loyalty partners.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

BirdEye

OCTOBER 27, 2023

Start mass texting and email marketing 4. Get active on social media marketing 5. Capitalize influencer marketing 8. Focus on video marketing 9. To remain profitable, you must convert leads with effective marketing strategies and tactics, as discussed below. Use digital marketing for online visibility.

Social Media 58

Social Media Multi-Channel Advertising Customer Retention 58

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. Any individual program is probably managing barely half that figure. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40