Remove Loyalty Programs Remove Multi-Channel Remove ROI Remove Social Media
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Increase revenue with local lead generation

BirdEye

From optimizing your website to leveraging social media, we’ll cover everything you need to know about local lead generation so that you can start growing your business today. For the bakery to reach these target customers, it must implement digital strategies such as paid search ads and social media campaigns.

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Mastering customer acquisition: 10 proven strategies

BirdEye

Get active on social media marketing 5. Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? Here's a quick rundown: 1.

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Referral marketing software for the win: Our top 20 picks

BirdEye

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place.

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The ultimate guide to sales prospecting: Strategies and tips for success

BirdEye

Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Social selling also allows for social listening.

Sales 52
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59
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Top 15+ Marketing KPIs to track in 2023

BirdEye

If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. Social media engagement Social media is integral to every business’s marketing efforts.

2023 52