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Top credit union trends: Practical guidance for navigating 2024

West Monroe

While this impacts lower net interest margins, it fuels competition against traditional banks and highlights the differing profit pressures that credit unions face. For credit unions, this presents an opportunity to continue offering high deposit rates and more expansive member benefits, further differentiating themselves from banks.

2024 52
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Offering your own points could be less desirable than other options at your disposal. Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

I would suggest it is evolution based on every participant trying to optimize the environment based on their own self interests. Customer acquisition and retention tactics have also evolved tremendously, to now include merchant-funded offers and cashback, as well as real-time, geolocation-based targeting.

Loyalty 98
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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate. How loyalty partners co-create value.

Loyalty 59
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10-step guide on how to start a business

BirdEye

Armed with this knowledge, you can craft a compelling sales and marketing strategy and develop offerings that cater to the unique needs of your customers. And when facing these challenges collectively, it can present an almost insurmountable obstacle. So, put on your entrepreneurial hat, and let’s get started.

Banking 10
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PayPal Personal vs. Business accounts: a comprehensive guide

BirdEye

PayPal primarily offers two account options: Personal accounts and Business accounts. The following information is required to open a Personal account: Name Home address Phone number Email address You’ll also need to link either a bank account or a debit/credit card to your PayPal account. For personal usage, fees are minimal.

Demo 109
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Everything You Need to Know About Implementing a Price Increase

Help Scout

Help desk software that won’t break the bank. or offer lifetime guarantees. When your company has decided to raise its prices, there are some clear do’s and don’ts that can ensure you’re putting customers first every step of the way. Business leaders always have to toggle between prioritizing generosity and growth. Don’t fall for it.