Currency Alliance

JUNE 11, 2017

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. This led many banks in Europe to close their rewards program over the past three years. by merchant, or by retail category).

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

APRIL 20, 2022

By offering loyalty programs, B2B businesses an invaluable customer data. It also helps them build data-driven direct communications strategies that help yield higher ROI. One way to address the challenge is by offering rewards. Rewarding prospects in the form of free product trials makes it easier to sell it to them.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Kitewheel

MARCH 25, 2019

These are areas where tension are often highest, such as between sales and service, or marketing and sales. For a retailer, this might mean rethinking stocking practices so that customer feedback lets you keep up with the latest trends before they fizzle out. Measure ROI across interactions.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Steps to a smarter reward pricing strategy. It’s the emotional value which creates real stickiness.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

NOVEMBER 14, 2019

Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. Retail brands will invest heavily in demonstrating their supply chain is environmentally friendly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. We estimate only about a third of grocery chains worldwide operate a points-based rewards program. These ‘earn’ partners are where retailers in other territories have made real gains.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52