Beyond Philosophy
SEPTEMBER 19, 2019
In January, I was surprised and disappointed that research from Nunwood and Forrester, two significant firms in the Customer Experience movement, showed that Customer Experience was flatlining. Joanne Causon, CEO of the Institute of Customer Service , joined me on our podcast about this downward trend in Customer Satisfaction.
Magellan Solutions
JANUARY 26, 2024
When we started in 2002, many of our small and medium-sized clients struggled to articulate exactly what they required or how to benchmark success beyond vague notions of “doing a good job.” Fred: Of course, it varies by service, but for outbound campaigns , we track appointments generated, leads created, and sales closed.
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Kustomer
OCTOBER 28, 2022
Many believe that the concept of omnichannel dates back to 2003 when Best Buy created a strategy that centered around the customer in order to compete with Walmart’s electronics department. This is where the concept of “customer centricity” was born , which is at the core of an omnichannel approach to modernizing customer engagement.
Customer Bliss
APRIL 11, 2017
Brian worked at Intuit from 2002 to 2013, ultimately serving as VP of Customer Experience and Business Excellence. (He They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. They’d want to know what was happening in sales, marketing, leads.
GetFeedback
JANUARY 6, 2020
The study also notes increasing usage of online resources (social media, review sites, and vendor web sites) which has pushed sales engagement later in the cycle. . While certain people on the buying (customer) side of the B2B relationship sign the purchase orders, it’s a huge mistake to assume they are the most important.
Beyond Philosophy
DECEMBER 6, 2019
When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. This answer became my second book, Revolutionize Your Customer Experience , which explores how the culture of a company reflects how customer-centric the organization is. I wondered how I did that.
Beyond Philosophy
SEPTEMBER 26, 2019
When I started Beyond Philosophy back in 2002, nobody knew us. Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. They found that there wasn’t a clear answer because, surprisingly, bad reviews didn’t necessarily hurt sales in all cases.
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