article thumbnail

Improving your NPS starts with Customer Journey Research

Gold Research

NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix. Once a company starts measuring it, the natural question is how to improve it – especially when compensation is tied to the measurement target.

NPS 52
article thumbnail

Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology. The key takeaway?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To boost customer loyalty, telecom companies need to go beyond NPS

Alida

What might have provided telecom leaders with a better understanding into customer satisfaction 14 years ago ( the same year the Nokia 6010 launched ), may not be relevant today. NPS doesn’t consider the entire customer journey and how a customer’s experience and expectations may change with every interaction.

NPS 133
article thumbnail

NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). .

NPS 278
article thumbnail

Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

Brady would go on to lead the Patriots to 17 division titles, 13 AFC Championship Games, nine Super Bowl appearances, and six Super Bowl wins before transferring to the Tampa Bay Buccaneers in 2020 and leading that team to win its first Super Bowl title since 2003. This term applies to more than just athletes and sports, however.

article thumbnail

CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey. UX is a piece of that journey, the part devoted to product and website design. CX (short for customer experience) and UX (short for user experience) are sometimes used interchangeably.

Loyalty 52
article thumbnail

Proactive communication with customers: what benefits can it give to your business?

Provide Support

Proactive communication is an important part of customer service. It helps to facilitate the customer journey and inspires customers to stay loyal to the company. Adding a human touch and proactivity to your interactions can create miracles and turn customers into real friends and ambassadors of your brand.