OpinionLab

AUGUST 29, 2017

Omnichannel CX and how to optimize across channels is a huge challenge in today’s increasingly digital world. A google of “omnichannel CX stats” and “omnichannel stats” quickly reveals that: 98% of Americans switch devices in the same day ( Google ). Your omnichannel strategy should always incorporate a human element.

Omnichannel 166

Omnichannel Consumers Touchpoint Banking 166

OpinionLab

AUGUST 23, 2016

Here were some of the main topics being discussed: Theme 1: Omnichannel, omnichannel, omnichannel. We recently published a Strategy Guide highlighting comprehensive omnichannel data and trends. That omnichannel is a big deal and a lot of retailers are treating this as their number one CX focus right now.

2016 60

2016 Customer Journey Mapping Apparel Omnichannel 60

GetFeedback

SEPTEMBER 24, 2018

More people are becoming less susceptible to paid advertisement, the average click-through rate for banner Ads is 0.06% and 25% of Americans used Ad blockers in 2016. For many consumers, content is the first touchpoint they have with a brand and can strongly influence their purchasing. It’s now omnichannel and user driven.

Social Media 170

Social Media Consumers Events 2016 170

OpinionLab

SEPTEMBER 16, 2016

Often, you will have different teams and divisions overseeing each of these different operations, which makes providing a consistent and rewarding omnichannel customer experience difficult. A previous CX LabNotes blog highlighted the value of organizational context but it’s worth reiterating this point. Add additional context layer.

Voice of Customer 107

Voice of Customer 2016 Omnichannel Touchpoint 107

Beyond Philosophy

MAY 15, 2017

At Beyond Philosophy we realize that a customer’s experience is important at every touchpoint. Retailers should study online user experience and use the results to improve their omnichannel tactics. For companies that are still not seeing the big picture, the 2016 Nielson Report, Global Connected Commerce , could help.

Social Media 133

Social Media E-support E Commerce 2016 133

Hallmark Business Connections

MARCH 9, 2021

Granted, these wheels were already in motion pre-pandemic: In 2016, 64 million people , roughly 20% of the U.S. Take an omnichannel approach. No matter what channel you use, make sure touchpoints feel human and unique to each person. Additionally, we’ve seen a major increase in multigenerational homes.

Marketing 97

Marketing Brands 2020 2021 97

Second to None

FEBRUARY 4, 2020

Consumer products companies and retailers who create those digital touchpoints have a much better shot at getting the shopper’s attention and loyalty before competitors, many of whom aren’t even in the game yet.”. 3-18, 2016. Grocery catches up with growing digital influence. Delivering on the new digital imperative. About the survey.

Customer Journey 48

Customer Journey 2013 Retail Apparel 48