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Omnichannel Experiences: Redefining Customer Interaction

CX University

The rise of omnichannel experiences has revolutionized the traditional customer journey, offering a seamless and integrated approach across various touchpoints. This is where omnichannel experiences play a pivotal role in shaping the modern CX landscape.

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What Is Omnichannel, Anyway?

GetFeedback

And in order for brands to grow and build meaningful relationships with their customers in today’s industry, they need to be available on these various channels by adopting an omnichannel approach. What is the omnichannel approach? However, omnichannel is more than just being available across platforms, which we’ll get into later.

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Acing Omnichannel Support in SaaS

GetFeedback

trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints. Desire for seamless omnichannel CX. As modern consumers continue to shop anywhere and anytime, seamless omnichannel CX across various devices and touchpoints is a must for SaaS. Source: Invesp.

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How to Create a Seamless Omnichannel Customer Experience

Feedbackly

In this age of convenience, customers demand a lot more agility from brands than before, and omnichannel customer experience is one of them. A study by Harvard Business Review shows that the majority of customers prefer to use multiple channels in their buying journey, and omnichannel clients tend to spend more than others!

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3 Valuable Considerations for Omnichannel Transformation

Upstream Works

A transformational approach is needed, making omnichannel a top priority for IT decision makers. According to research by the Aberdeen Group ( via Forbes ), companies with strong omnichannel CX strategies retain an average of 89% of their customers. This is compared to 33% for companies with weaker omnichannel CX strategies.

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Feedbackly + Aiwifi: Turning WiFi networks into powerful feedback touchpoints

Feedbackly

With Feedbackly’s survey capabilities, aiwifi makes their feedback collection offer wider and more comprehensive, allowing aiwifi’s customers to interact with their customers and listen to them across different touchpoints, beyond WiFi access.

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Looking to Kickstart Your Omnichannel Strategy? Look No Further

Optimove

So embedded in our daily lives are omnichannel interactions with our favorite brands that we barely notice if they’re doing it properly. Let’s look at what makes a great omnichannel experience and how to start creating the foundations for a robust omnichannel strategy so that you can start reaping the rewards. Bottom line?