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Delivering what US consumers want

Eptica

Date: Friday, July 8, 2016 Delivering what US consumers want. Published on: July 08, 2016. Author: Chris Eideh Knowing your customers is at the heart of designing and delivering the right experience to engage with them successfully. Share this page on: Tweet.

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Why CEOs need to focus on customer experience

Eptica

Date: Wednesday, August 24, 2016 Why CEOs need to focus on customer experience. Published on: August 24, 2016. Author: Olivier Njamfa Customer experience (CX) is moving rapidly towards the top of the CEO agenda as businesses realize its importance to the bottom line. Share this page on: Tweet.

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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once achieved, customers can be clustered into groups according to similar behavior – or journey’s.

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The 7 components of superior self-service systems

Eptica

Date: Wednesday, June 15, 2016 The 7 components of superior self-service systems. Published on: June 15, 2016. This has a major impact on the customer experience – consumers increasingly choose companies that value their time and minimize the effort they need to put in when making a purchase or finding out information.

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Accelerating the Customer Experience post-COVID

Lumoa

Because the pandemic has not only changed how we interact with customers, but also the level of standards the customers now have, it’s time to be a little bold in your experimentation of what works. Embrace the rise of messaging apps One way might be to incorporate texting into your communication channels.

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Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Michelli Experience

In 2016, mobile marketing will be a must-have by many businesses. One-channel marketing isn’t effective anymore. They’re taking their primary search devices with them, opening a slew of multi-channel possibilities. In 2016, over 2 billion consumers are expected to purchase smartphones worldwide.

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The Bank Branch Digital Transformation Trifecta

Avaya

In 2016, Ernst & Young introduced its Banking Relevance Index (BRI), designed to measure the importance of traditional banks to customers’ lives. Multi-channel. There’s no denying that customers want banking experiences to be fast and efficient, yet they also desire personalization and relevancy.

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