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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. Ad spend shakes up.

2018 0
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Contact Center Trends and Predictions 2018

CSM Magazine

The customer experience industry is changing at an unprecedented pace and businesses must prepare for dynamic developments throughout the coming year. This year, businesses should echo this technique in order to enable a more enhanced customer journey, reduced costs, improved efficiencies and far better consumer insight.

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The Modern Guide to Customer Satisfaction in the Restaurant Industry

ReviewTrackers

Cultivating a high level of customer satisfaction is a priority for all restaurant brands because foodservice is one of the most competitive industries. To understand the restaurant customer satisfaction, you’ll need to understand how behavior has shifted. How the rise of new technology shifted customer expectations.

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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Therefore, getting reviews from current customers is an important part of reputation marketing. Concourse Sports , a multi-channel retailer, increased the amount of reviews for their stores by 2,800 percent on Google and Facebook. But businesses are failing to meet this expectation.

Brands 104
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2018 and Beyond: Trends for an Optimal CX Strategy

CXApp

It seems like only yesterday we were looking ahead at 2018, trying to discern where things were headed. It’s a perfect time then, to assess the current state of the modern customer experience journey and figure out what’s actually panned out and where we’re going in the world of CX. But let’s not place blame, let’s embrace.

2018 40
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2018 and Beyond: Trends for an Optimal CX Strategy

CXApp

It seems like only yesterday we were looking ahead at 2018, trying to discern where things were headed. It’s a perfect time then, to assess the current state of the modern customer experience journey and figure out what’s actually panned out and where we’re going in the world of CX. But let’s not place blame, let’s embrace.

2018 40
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What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

Instead, it just diverted and dispersed much of that activity across different channels. Social channels leveraged a captive audience to deploy new commerce features. Where customer journeys used to be relatively linear, today they’re anything but. Sales channels. Advertising channels. Multi-channel retailing.