Remove Airlines Remove Customer Insights Remove Customer Journey Remove ROI
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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

We can agree there are more customer interactions than ever before, and some of that is our own fault. With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. 1: map your customer journey. How do we begin?

ROI 309
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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. Let’s take an airline that invests in a paid facial recognition fast track experience at the security checkpoint. If this airline has primarily leisure travelers (i.e.

Roadmap 141
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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Around data collection: the bank will only know where the customer shops when the bank’s payment card is used, and even then, they won’t know exactly what the customer has bought. A further benefit is the ability to use these richer customer insights to better price the bank’s own products and services.

Banking 52
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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Test your assumptions about the customer journey. Visionary Award winners Alliant Energy and the Art Gallery of New South Wales shared how they built the ultimate end-to-end customer journey. Companies must welcome customer feedback and continually test and learn from new ideas. Develop an engagement plan.

2016 267
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8x8 Launches Speech Analytics and Integration Framework

8x8

Herb Kelleher, the iconic leader of Southwest Airlines made an insightful statement about strategic plans: “We have a strategic plan. 8x8 X Series has enhanced speech analytics to provide voice of the customer insights, enabling companies to optimize customer experiences through data-driven decisions. Active calls.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52