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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Competition between the two brands is long-standing, so it makes sense it would extend to their digital transformation efforts.

Apparel 153
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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 49
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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty.

Fashion 72
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The Customer-Centric Compass

CSM Magazine

These exemplars go beyond mere customer satisfaction they prioritize customer delight, setting a remarkable standard in the business world. a name synonymous with innovation, also shines as a beacon of exceptional customer service. Apple Inc.,

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Customer intent is defined as the reason or purpose behind a customer’s actions or behavior towards a brand. It looks beyond the superficial factors such as what customers are requesting or where they are requesting it and focuses on the customers’ true goals for the interaction.

Apparel 59
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Rethinking loyalty for mobile

PK

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Focus on convenience.

Loyalty 52
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Brand Move Roundup – April 21, 2020

C Space

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. All stories are free to stream on desktop, laptop, phone or tablet.

2020 52