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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. By putting customers first, Adidas has made consumer insights the starting point for creating new processes and models of working.

Apparel 153
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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

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The Customer-Centric Compass

CSM Magazine

These exemplars go beyond mere customer satisfaction they prioritize customer delight, setting a remarkable standard in the business world. a name synonymous with innovation, also shines as a beacon of exceptional customer service. Apple Inc.,

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty.

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

The companies that understand customer intent—the purpose or reason behind a customer’s behavior—are better positioned to give customers want they want and outperform competitors. Insights into what customers want and need are more important than ever as the economy and market conditions change.

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Our Direction Forward

SurveyGizmo

We came to this conclusion naturally, by following our best customers, who were able to innovate on our easy-to-use and flexible platform. Yet many of our customers view SurveyGizmo differently, as critical in driving workflow and business operations from the feedback they gather. SurveyGizmo customers are smart.

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Rethinking loyalty for mobile

PK

In short, mobile empowers brands to engage customers in new ways. A great example of this approach comes in the work we do with a leading action sports footwear, accessories and apparel retailer. By focusing on the user experience within the mobile app, the telco has been able to grow its loyalty app to engage 2.5

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