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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. There really is something here for everyone – from small to large businesses and from B2C to B2B.

2024 73
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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

In today’s fast-paced business environment, customer feedback has become an invaluable resource for brands striving to stay ahead of the curve. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. Quite a difference, wouldn’t you say?

NPS 146
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Acing Omnichannel Support in SaaS

GetFeedback

The term, coined by economists, describes a current trend impacting switching brands because of dissatisfaction with their experience. trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints. Why Consumers Are Bailing on Brands.

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The Difference Between Transactional and Relationship NPS (Updated)

Retently

One of the biggest advantages of Net Promoter Score © is its versatility. Both methods have advantages and disadvantages, as well as specific characteristics that make them best for learning more about how your customers perceive your product, service, or brand. Measure and Improve Your Net Promoter Score.

NPS 87
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B2B Customer Experience: The Complete Guide

InMoment XI

Great customer experiences help your brand achieve differentiation. Great customer experiences improve brand reputation. If you consistently deliver positive experiences, your brand is more likely to be seen as reliable, trustworthy, and customer-centric. How Does the B2B Customer Experience Differ from B2C?

B2B 551
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What is Customer Experience? Complete Introduction to CX

PeopleMetrics

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. This connection is a critical factor in driving customer retention and net promoter score improvements over time.

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Customer Experience Innovation in Healthcare, With Jackie McAtee – CB56

Customer Bliss

She actually managed the branding for Burj al Arab, considered by some to be the most luxurious hotel in the world. (It’s This is an important concept for brands to understand. So she needed to put together research proposals, including product-market fit, B2C/B2B contexts for the business, and even internal employee perceptions.