Lithium

AUGUST 8, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 B2C Social Media B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Recognizes a brand that has executed excellent social customer support at scale.

2018 40

2018 Social Media B2C B2B 40

CXApp

FEBRUARY 1, 2018

And it’s still an emerging dialogue even today, about the ways in which technology serves people particularly across domains and platforms. In general, consumers are more of a passive recipient of a technology or good. This is largely brought on by mobile, which again, is not like conventional technologies used in the past.

B2B 40

B2B Consumers B2C Retail 40

CXApp

FEBRUARY 1, 2018

And it’s still an emerging dialogue even today, about the ways in which technology serves people particularly across domains and platforms. In general, consumers are more of a passive recipient of a technology or good. This is largely brought on by mobile, which again, is not like conventional technologies used in the past.

B2B 40

B2B Consumers B2C Retail 40

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Much of the improvement has been driven by advancements in product innovation and digital technology.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

BirdEye

APRIL 24, 2023

5 key differences between inbound marketing and digital marketing 7 differences between B2B and B2C digital marketing How to do digital marketing Types of digital marketing channels The benefits of digital marketing Key performance indicators (KPIs) in digital marketing Digital marketing challenges What skills are needed in digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

SurveySparrow

MARCH 21, 2023

You can only “sweeten the deal” for your customers by offering a superior B2B experience. When you focus on customer experience with a tenacious sense of purpose, you will keep attracting new customers while retaining your existing ones. Let’s look at some other major differences between B2B and B2C customer experience. #1.

B2B 52

B2B Customer Experience B2C Social Media 52

Currency Alliance

JUNE 11, 2019

focused resources on securing vast quantities of merchant offers, at the expense of building sustainable, core technology with a high degree of analytical rigor that provides increased performance and relevancy.[xi]”. Your payment card may register at dozens of online and offline touchpoints every day. CLO providers have….

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

JUNE 8, 2022

More and more marketers realize that the most sustainable and least expensive growth is generated through existing customers – as opposed to spending a fortune on online advertising just to acquire new ones. Customer acquisition costs are like today’s real estate market: constantly on the rise yet far from guaranteeing solid returns.

Fashion 67

Fashion Advertising B2C Retail 67

Pointillist

APRIL 17, 2019

CDPs promise interconnectivity, which is highly valued by marketers whose stacks consist of a variety of technologies that don’t always work well together. One of the core criteria for CDPs is that they’re a marketer-led technology. What are Business Intelligence Tools? “A how many people did Y before Z, but after X?)

Customer Journey Mapping 51

Customer Journey Mapping Customer Journey Touchpoint Multi-Channel 51

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Amity

JUNE 8, 2016

As such, it’s a little ironic that, despite all the data at their disposal, and the $36 billion they’ll collectively spend on CRM software in the next 12 months, many companies haven’t a clue about what is happening with their customer relationships. Companies lack relationship intelligence.

Customer Relationships 67

Customer Relationships 2011 Customer Journey Mapping B2C 67

Kerry Bodine

NOVEMBER 15, 2017

You mentioned a regression analysis that showed that journeys are better predictors than individual touchpoints of customer satisfaction and likelihood to recommend. You can find more information about their research my blog post entitled Why You Need To Measure Journeys—Not Just Touchpoints. How was that calculated?

Webinar 48

Webinar Workshop Customer Journey Mapping Contact Center 48

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Net Promoter Score Customer Success Customer Journey 10

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. Using our propensity models, we identify the best prospects within our own customer base that we should be cross-selling this line of business to. I love that.

Customer Experience 37

Customer Experience Books B2C B2B 37

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B B2C Net Promoter Score NPS 26