Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

MARCH 5, 2019

Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty?

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

SurveySensum

SEPTEMBER 8, 2023

These benchmarks can vary across industries due to differences in customer expectations and competitive dynamics. Engage with them through personalized communication, and exclusive offers to show your appreciation for their loyalty. This includes referral programs, loyalty programs, etc.

NPS 52

NPS ROI Social Media Banking 52

Lumoa

JUNE 26, 2023

Each stage can be separately rated by consumers, giving a more holistic view of customer satisfaction. Customer Effort Score – CES Customers expect easy processes when availing of a product or service. But some purchase processes are complicated, decreasing customer satisfaction and loyalty.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Kudos to them. Or, perhaps the move wasn’t so bold?

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Beyond Philosophy

APRIL 3, 2016

Now, as to problem resolution, from the Forbes interview, my read (and as indicated by Vijay) is that principally this meant the elimination of all customer transactional and relationship pain points. And, on a related note, is complete satisfaction ever enough to build and sustain loyalty behavior?

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Beyond Philosophy

APRIL 3, 2016

Now, as to problem resolution, from the Forbes interview, my read (and as indicated by Vijay) is that principally this meant the elimination of all customer transactional and relationship pain points. And, on a related note, is complete satisfaction ever enough to build and sustain loyalty behavior?

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ProProfs Chat

DECEMBER 21, 2020

Failing to Deliver as Per Customer Expectations. “ 90% of customers say that brands are failing to meet their expectations. ”. What’s worse is how 94% of marketers are in agreement with the customers about how brands are failing to meet customer expectations. And what are these customer expectations?

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Currency Alliance

MAY 19, 2021

Customers now spend the majority of their time in marketplaces, on social media platforms, and in super-apps operated by third parties. Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program. Extending Loyalty Commerce.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Currency Alliance

MARCH 9, 2021

A loyalty system operating in the cloud, with APIs, may still be a monolithic stack of legacy software that is expensive to modify. The five modules of a loyalty system are the…. Points Bank – where you keep track of all the loyalty transactions and customer’s points balance.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

delighted

JUNE 1, 2022

The customer lifetime value formula is essential if you’re looking to achieve substantial growth patterns. If you have a low lifetime value, your business may be failing to deliver on customer expectations. A steady stream of orders from your existing customer base stabilizes your cash flow. It impacts your bottom line.

Net Promoter Score 70

Net Promoter Score Customer Retention Loyalty Customers 70

ProProfs Chat

DECEMBER 17, 2021

To assist the in-app feedback process, Apptentive equips you with real-time data on customer behavior. Related Read: How To Build A Customer Loyalty Program. This in-app feedback tool provides a medium to hear from your customers to make informed decisions for improving your app experience. Source: Instabug.

Feedback 52

Feedback Roadmap User Experience Insights 52