Understanding How CX Drives Good and Bad Profits
Natalie Petouhof
AUGUST 15, 2022
The book cited an example from marketing researcher Fred Reichheld on how a bank was charging customers $120 to reorder checks. The bank did this because customers only had one place to go and were trapped. Customers select channels based on ease of use or situation. These are: Customer journey mapping. Data breaches.
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