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The Most Misunderstood Thing About Customer Experience Design

CX Workout - Ideas Blog

The Most Misunderstood Thing About Customer Experience Design from Joe Wheeler on Vimeo. My name is Alexander Doak and I’m the Director of Customer Success at CX Workout. CX Workout is a Boston Based customer experience design firm, and a subsidiary of the Service Profit Chain Institute.

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The Most Misunderstood Thing About Customer Experience Design

CX Workout - Ideas Blog

The Most Misunderstood Thing About Customer Experience Design from Joe Wheeler on Vimeo. My name is Alexander Doak and I’m the Director of Customer Success at CX Workout. CX Workout is a Boston Based customer experience design firm, and a subsidiary of the Service Profit Chain Institute.

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The Most Misunderstood Thing About Customer Experience Design

CX Workout - Ideas Blog

The Most Misunderstood Thing About Customer Experience Design from Joe Wheeler on Vimeo. My name is Alexander Doak and I’m the Director of Customer Success at CX Workout. CX Workout is a Boston Based customer experience design firm, and a subsidiary of the Service Profit Chain Institute.

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Getting Inside the Customer’s Mind

Beyond Philosophy

As we prepare for the next generation and level of putting the customer at the center of everything we do for a Post Pandemic world, we should remember that the critical part to achieving what we want (aka, customer-driven growth) is getting inside the customer’s mind. Follow Colin Shaw on Twitter @ColinShaw_CX.

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4 Actions to Exceed Customer Expectations

Beyond Philosophy

This technique can require detailed research including Implicit-Association Tests (IAT), which is a test that measures the strength of the association between concepts and memory, or a Functional Magnetic Resonance Imaging (fMRI), a technique for measuring brain activity in response to stimulus.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

In my SlideShare presentation, “ Customer Are Irrational, Stop Fighting it ,” I define the customer experience as: A Customer Experience is an interaction between and organization and a customer as perceived through a Customer’s conscious and subconscious mind.

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What is Customer Experience? 20 Customer Experience terms, definitions, and resources

delighted

The following three sections cover all the terms you’ll need to know to pave the way for your organization’s customer experience strategy: Core Customer Experience concepts. Measuring the Customer Experience. Improving the Customer Experience. Core Customer Experience concepts.