Uncover the Secret to Driving Brand Value With This Powerful Framework!
Beyond Philosophy
OCTOBER 26, 2023
Otherwise, you risk having a brand with a clever name and a fantastic logo and not much else. Your brand is a tactic. It’s a way of creating and communicating value to your customers. This evolution of brand from identifier to provenance to reputation and value has led to four value areas for brands.
Let's personalize your content