How Do Luxury Brands Meet The Needs of Consumers Right Now?
NetBase
JULY 22, 2020
Finishing 2019 with a brand value of $47.2 billion , Louis Vuitton is the world’s most valuable luxury brand. These types of heightened connections coupled with a strong industry push to adopt “ granular data and advanced analytical tools ” shows that luxury brand leaders understand that going online is nonnegotiable.
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