Remove Brand Values Remove Connections Remove Entertainment Remove Marketing
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Multiexperience Strategy: The New Apex of the Customer Journey

TechSee

household currently contains 11 connected devices , and as that number grows in the coming years, driven largely by the rollout of 5G, the challenge for enterprises is twofold. On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values.

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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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9 Questions you should ask to crack the code of social media reach

BirdEye

Reach is one of the most important social media metrics to measure because it helps you better understand your brand awareness. It tells you how broad your customer base is and the effectiveness of your social media marketing strategy. If your reach metrics grow, it means your brand awareness is growing.

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5 Key Components to Consider Before Creating Brand Strategy for Your Business

SurveySparrow

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Your brand’s key beliefs will determine how it achieves this.

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Turbulence Upstream

C Space

Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes. But Disney+ managed to beat out Netflix in forging the emotional connection, which is so critical in Play, and for which Disney is so famous. And something inherently personal requires connection.

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Vacation to Staycation

C Space

Research with particularly ‘resilient’ consumers during the pandemic has shown that behaviors of highly resilient people boil down to 1) close personal connections 2) exploration of the world (even on a small scale) and 3) learning, personal enrichment and creativity are the things that those with low resilience neglect.

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10 Best Gif sites to get Great Memes in 2020

SurveySparrow

Giphy partners with brands to host GIFs that can be used for marketing promotions. The company has partnered with more than 200 brands to host all their existing content on their own branded channel. Memes are widely used in marketing these days as they have a lot of benefits when compared with the forms used today.

2020 64