BirdEye

FEBRUARY 23, 2024

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 64

Communication Multi-Channel Culture Social Media 64

Smith+co CX

SEPTEMBER 25, 2017

Burberry, a brand famous for using very young celebrities and models like Brooklyn Beckham, Cara Delvigne and Emma Watson, is positioned to be at the leading edge of social media and digital marketing. It needs no copy or explanation because it’s a hallmark of the brand and embodies the Burberry heritage.

Brands 34

Brands Marketing Fashion Hotels 34

NetBase

NOVEMBER 21, 2019

Keeping a brand’s reputation intact online is something that can take a good bit of effort, particularly when it inhabits the B2C realm. Consumers have lots of power thanks to social media, and they wield it. One way that brands maintain health and avoid crises involves influencer marketing , which is a bit of a misnomer.

Insights 40

Insights Social Media Consumers Brands 40

NetBase

NOVEMBER 21, 2019

Keeping a brand’s reputation intact online is something that can take a good bit of effort, particularly when it inhabits the B2C realm. Consumers have lots of power thanks to social media, and they wield it. One way that brands maintain health and avoid crises involves influencer marketing , which is a bit of a misnomer.

Insights 40

Insights Social Media Consumers Brands 40

Smith+co CX

SEPTEMBER 25, 2017

Burberry, a brand famous for using very young celebrities and models like Brooklyn Beckham, Cara Delvigne and Emma Watson, is positioned to be at the leading edge of social media and digital marketing. It needs no copy or explanation because it’s a hallmark of the brand and embodies the Burberry heritage.

Brands 28

Brands Marketing Fashion Hotels 28

Comm100

AUGUST 23, 2018

While some businesses have struggled to withstand the shifting tides, others have reacted in a timely enough fashion to keep up (at least minimally) with changing customer expectations. This year, the company was ranked the most valuable brand in the world , with an estimated brand value of about 150.81 billion U.S.

Exceptional Customer Service 40

Exceptional Customer Service 2018 Customer Service Hotels 40

SurveySparrow

JANUARY 6, 2023

Your brand’s key beliefs will determine how it achieves this. Brand values are the core principles that a company adheres to. Environmental preservation, diversity, teamwork, and transparency are “values” that serve as the cornerstone of the brand’s operations. Target Audience: .

Brands 52

Brands Presentation Advertising Competitive Advantage 52

SurveySparrow

SEPTEMBER 21, 2020

Frito-Lay used a social media survey to decide which flavour of chips their customer would like to have. Frito-Lay’s social media survey strategy made their customer feel cared for and important. One of the biggest brands in the fashion industry Timberland improves ROI by using online surveys. The takeaway?

ROI 45

ROI Return on Investment Social Media Net Promoter Score 45