SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? Having these advocates by your side can be the game-changer your brand needs.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

NOVEMBER 7, 2017

Smartphones and social networks have transformed the way people shop and interact with brands. Indeed they have changed customers’ expectations of brands greatly. Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans. This list goes on.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Good branding. No matter the state of the world, your branding strategies will determine where you fit in.

Brands 52

Brands 2022 Banking Advertising 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. Retail brands are worried about the expansion of Amazon, but have done little to transform their approach.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. Customer retention statistics: More than 6 in 10 U.S. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Win the Customer

JUNE 1, 2016

Today, brands can use social media to strengthen brand awareness, create customer loyalty, and build lasting relationships with customers. Customer loyalty is becoming more and more elusive, especially in our contemporary world. Communication Through Email. Communication Through Email.

Customer Relationships 92

Customer Relationships Brands Loyalty Programs Social Media 92

Win the Customer

AUGUST 9, 2016

This year, the number of people using a third-party, touch-based system to make payments on their smart devices will increase 150 percent, according to Deloitte Global. It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. Streamlined Loyalty Programs.

Consumers 72

Consumers Loyalty Programs 2013 2015 72

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. However, cultivating loyalty is well worth the extra effort and expense.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

BirdEye

OCTOBER 19, 2023

Grow your customer base with email marketing 5. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Optimize content for search engine 3. Invest in social media marketing 4. Manage your reviews to build social proof 7.

Marketing 63

Marketing Social Media Multi-Channel Loyalty Programs 63

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Retently

JUNE 28, 2022

With a clear customer advocacy strategy, you can turn your Net Promoter Score into a valuable marketing tool that generates referrals, encourages new customers to sign up for your product or service, incentivizes repeat purchases and massively speeds up your business’s growth rate. Ask customers to spread their love on social media.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy.

Loyalty Programs 38

Loyalty Programs Loyalty Rewards Programs User Experience 38

BirdEye

AUGUST 7, 2023

Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness. The primary goal of auto repair marketing is to showcase the value and expertise of the repair shop and create a positive brand image.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

SurveySensum

JULY 26, 2023

It is far more expensive to acquire new customers than to retain existing ones and brands understand that. That’s why they need to focus on retaining the customers they have, and not just on acquiring more. Recognizing this, many brands have shifted their focus toward customer retention strategies.

Customer Retention 52

Customer Retention Retail Social Media Loyalty Programs 52

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

SurveySparrow

NOVEMBER 26, 2023

To create awareness and generate buzz among consumers. Positive customer feedback, efficient production processes, and increasing brand recognition contribute to this growth. Companies expand their market reach, attracting a broader customer base. Customer satisfaction is essential here!

Innovation 52

Innovation Loyalty Loyalty Programs Consumers 52

BirdEye

AUGUST 24, 2023

Customer marketing is a marketing strategy that targets existing customers with the goal that they will buy again and become brand evangelists. Marketing to existing customers is an essential piece of your overall marketing strategy. A loyal customer spends about 67% more about three years into their customer journey.

Marketing 98

Marketing Customer Retention Loyalty Social Media 98

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Use Google Maps to provide a seamless navigation experience, guiding potential customers directly to your location.

Marketing 58

Marketing 2024 Advertising Social Media 58

SurveySparrow

FEBRUARY 22, 2024

By analyzing this feedback, you can identify areas for improvement, address customer concerns proactively, and make changes that enhance the customer experience. This not only helps in retaining customers but also turns them into advocates for your brand. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

SurveySparrow

SEPTEMBER 22, 2022

Apple has the most loyal customers: Here’s why! Apple sure has one of the most loyal customer bases worldwide. Their customers are so loyal that they take any insult to the brand as an insult to themselves. Apple makes high-quality products that people love, and its customer service is top-notch.

NPS 59

NPS Net Promoter Score Loyalty Programs Innovation 59

BirdEye

OCTOBER 27, 2023

Why is customer acquisition important? Customer acquisition is important because your business must increase its customer base and pool of repeat buyers for the following reasons: Easy word-of-mouth marketing to spread the word about your brand. Repeat customers will improve sales and increase your revenue.

Social Media 58

Social Media Multi-Channel Advertising Customer Retention 58

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

CSM Magazine

MAY 3, 2021

However, studies have shown that engaged customers are likely to spend more than 50% more than new customers on each purchase. The question is, though, how do you turn one-time visitors into loyal customers and brand advocates? It only takes one bad experience to put a consumer off a brand for life.

Loyalty 52

Loyalty Loyalty Programs Exceptional Customer Service Social Media 52

SurveySparrow

APRIL 24, 2024

Reacts quickly and addresses the issue directly with the customer. Brand Advocacy Relies on a broader range of brand advocacy strategies, including influencer marketing, customer loyalty programs, or community forums. Mention One example of a brand that got increased sales due to online reviews is Amazon.

Management 52

Management Social Media Feedback Brands 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

ProProfs Chat

DECEMBER 12, 2019

How many times have you bought something from a brand more than once? Or, let me ask you this way: Do you have a specific brand in mind when you want to buy a particular item, for example, a pair of running shoes? what customers want, . why do they go back to specific brands? Why Customers Leave?

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88