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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. Do your customers value the rewards the scheme provides? How easy is it for them to join?

Loyalty 59
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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. engender loyalty! A Digital Future for Customer Service in Travel and Tourism. trillion on travel by 2020.

Tourism 56
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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. This makes sense in some capacity.

Travel 40
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Inspiring Retail Customer Experience Examples That Wow Customers

SurveySensum

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40
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4 ways to maximise the value of your loyalty program

Currency Alliance

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Customer Experience World. When: July 4 to 5, 2017. Where: London, UK. When: May 23 to 24, 2017. Where: London, UK.

2017 50
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59