Remove Brands Remove Customer Engagement Remove Transportation
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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

They use their cars for the same reason: daily transportation. And both dealerships – Ford and Ferrari – provide stellar customer service. While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The Ferrari costs about $250,000 – 10 times more!

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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4 Innovations Enabling Truck Roll Optimization

TechSee

No matter what field you are in—consumer applications, home automation, transportation, healthcare, manufacturing, or even environmental monitoring – your company can utilize the massive amount of data coming from connected devices to proactively monitor for potential issues and fix them remotely before your customer experiences a breakdown.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

These eye-catching marketing strategies can make a significant impact on the consumer by grabbing attention, reinforcing brand recognition, or inviting interaction with a product or service. In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness.

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March Madness! Events for Customer Experience Excellence

Experience Investigators by 360Connext

More special events this month: Customer Experience Summit Chicago. Jeannie will be leading a roundtable discussion about understanding microinteractions and how they can lead to increased loyalty, brand advocacy, and an overall improved customer experience. . March 17th & 18th. Please tell me a little about your needs.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. Do your customers value the rewards the scheme provides?

Loyalty 59
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Which sectors offer the worst customer experience?

Eptica

Author: Pauline Ashenden While all industries need to ensure they are delivering an excellent customer experience, some seem to be intrinsically better at it than others. They demand the same excellent customer experience when dealing with a utility or bank as when buying a book or DVD online. What makes customer experience difficult?