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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

They use their cars for the same reason: daily transportation. And both dealerships – Ford and Ferrari – provide stellar customer service. The examples of Ford versus Ferrari and the Ritz-Carlton versus Comfort Inn illustrate a fundamental truth about customer experience: It transcends the boundaries of price and product category.

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The symbiotic evolution of EVs and the energy grid

West Monroe

The integration of EVs into the energy grid represents a significant shift in how we think about transportation, energy consumption, and the digital capabilities that bind them—the future of EVs is inextricably linked to the readiness and responsiveness of the grid, and that relationship that will define the next era of energy management.

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National Grid sparks customer engagement with interactive and forward-looking sustainability initiatives

Maru Group

As conversion to EVs grows, the company is working with customers to ensure the reliability of their energy transportation grid is not affected. To do this, they offer incentives to EV customers to avoid charging on hot summer days when electricity demand is very high. Access it on demand at [link].

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4 Innovations Enabling Truck Roll Optimization

TechSee

No matter what field you are in—consumer applications, home automation, transportation, healthcare, manufacturing, or even environmental monitoring – your company can utilize the massive amount of data coming from connected devices to proactively monitor for potential issues and fix them remotely before your customer experiences a breakdown.

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March Madness! Events for Customer Experience Excellence

Experience Investigators by 360Connext

After 14 years in retail, struggling to obtain the funding and approval to really make things right for his customers, Jon decided to focus his energy on the things that have always mattered the most to him: creating meaningful content, helping improve peoples'' lives, and just making people feel good.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Experiential marketing campaigns allow consumers to engage in a branded experience like sampling products or using interactive displays. By using the latest technology to combine creativity and customer engagement, businesses can increase their brand’s influence with these OOH marketing strategies.

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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

While the media covered lots of impressive and sexy demos at CES, there were a few products receiving accolades for what the customer can actually do with them. A really interesting transportation example is Gogoro, which is part product, part service, and all kinds of awesome!

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