CSM Magazine

OCTOBER 4, 2023

For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty Banking Airlines Travel 59

Bold360

APRIL 27, 2017

JetBlue also allows for customers to donate points to a charity they feel connected to or passionately about, a great personal touch to show they understand it’s not all about dollars and cents. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service E-support 56

Kitewheel

MARCH 4, 2019

To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. While a blanket message can make sense in some contexts, we know that customers prefer personalized messages.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ReviewTrackers

MAY 8, 2017

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. When: July 4 to 5, 2017. Where: London, UK.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

SurveySensum

JULY 19, 2023

This level of personalization allows customers to create personalized products that reflect their individual styles, resulting in a truly unique and memorable experience. The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59