Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. This article describes how those leading a brand’s loyalty program need to think beyond a static reward catalog.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. This article describes how those leading a brand’s loyalty program need to think beyond a static redemption catalog.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

BirdEye

NOVEMBER 10, 2023

Local customers choose you over your competitors. A presence on local listing directories and Google Maps can help local customers find and reach you easily. Customers seek you rather than you seeking customers. Improved brand awareness that comes from social media presence, organic content marketing, and email marketing.

Marketing 57

Marketing Social Media Advertising Books 57

BirdEye

OCTOBER 27, 2023

Customer acquisition is important because your business must increase its customer base and pool of repeat buyers for the following reasons: Easy word-of-mouth marketing to spread the word about your brand. Repeat customers will improve sales and increase your revenue. How do you calculate customer acquisition cost?

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

BirdEye

NOVEMBER 16, 2023

The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. This way, you’re making the customers aware of your brand ahead of their time of need, improving your chances of conversion significantly.

Marketing 62

Marketing Social Media Advertising User Experience 62

BirdEye

APRIL 7, 2023

Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. ROI = (Sales growth – marketing spend) ÷ Marketing spend Tracking the return on marketing investment may not give you an accurate picture if you have many active marketing campaigns.

2023 52

2023 Marketing Social Media Return on Investment 52

ClearAction

DECEMBER 16, 2017

For customers, process silos mean extra reading, redundant interactions, and confusion about who to go to for what, another set of things to integrate into their already busy life. It’s the job of customer experience management to drive smooth journeys and maximize value across the life cycle.

Customer Experience 54

Customer Experience Customer Experience Management Culture Loyalty Programs 54

ReviewTrackers

MAY 8, 2017

CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. For more on CX: “ Customer Experience Definition — and How CX Differs from Customer Service”. Customer Experience World.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

BirdEye

MARCH 24, 2023

Customer preferences and expectations keep changing, and a great development strategy can help your brand keep pace. A sound strategy will allow you to identify, incubate, and execute new business development concepts that lead to innovation, new partnerships, and better relationships with new and existing customers.

2023 98

2023 Return on Investment Social Media Sales 98

BirdEye

MAY 8, 2023

Prospects enter the sales cycle at the top of the funnel when they first become aware of your brand and express interest. From there, your objective is to nurture and eventually convert them into paying, loyal customers. Referral marketing is a great tool to help you leverage your existing customers’ networks.

Sales 52

Sales Social Media Multi-Channel Events 52

ProProfs Chat

MAY 6, 2020

Did you know that 67% of people worldwide believe that customer service as a whole is improving? One of the top reasons why customers have higher expectations from their preferred brands to offer the best service experience! Prompts them to share their awesome experience with your brand on public platforms.

2020 66

2020 Customer Experience E Commerce E-support 66

OpinionLab

MARCH 12, 2015

Gone are the days where having a fancy, scientific “satisfaction score” matters; the reality is that your customers leave feedback for one of two reasons: They are brand loyal and are thrilled about something you’ve done, a product you have, or just generally want to gush and let you know they love you (less likely). Immediate Action.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

ClearAction

MAY 28, 2015

While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Again it’s about the company, not the customer. Q: So are customer surveys just a waste of time then? A: Yes and no.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

ClearAction

OCTOBER 1, 2018

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains.

Customer Experience 63

Customer Experience 2017 ROI 2018 63