Brands Customer Journey Mapping Loyalty Touchpoint 
Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?
Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?
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Feedbackly
MARCH 30, 2023
Think of it as the route a customer takes from the moment they encounter your brand until they decide to repurchase or recommend your products to others. A buying journey typically consists of five main stages; awareness, consideration, purchase, retention, and loyalty. What is customer journey mapping?
Experience Investigators by 360Connext
DECEMBER 1, 2020
Are Customer Journey Maps Really Necessary? She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly.
GetFeedback
JANUARY 12, 2020
In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. What’s behind the improved performance is what some call the “loyalty effect.”
InMoment XI
APRIL 6, 2022
Instead, there could be a problem with the customer journey. Your customers’ journey can drastically affect how your customers experience your company—and whether or not they eventually become loyal to your brand. We’ll walk you through the first steps to optimizing your customer journey. .
Retently
OCTOBER 1, 2018
What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. Why are customer unhappiness levels so high? It’s likely because many brands don’t understand consumers.
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