BlueOcean

DECEMBER 13, 2022

Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward.

Sports 167

Sports Rewards Programs Transportation Books 167

Think Customers

DECEMBER 14, 2020

This is true as true in sales as is it in sports – probably more so. It typically costs five times as much to acquire a new customer than it does to retain an existing one, he said, and developing diehard fans can help brands score well into the future. But what’s the best way to develop diehard fans?

Sales 52

Sales Rewards Programs Sports Reference 52

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g. This makes sense. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. For programs with a loyalty currency (e.g. This makes sense. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Inbenta

JUNE 30, 2021

TravelClub is the leader reward program in Spain with over 6 million subscribers. It serves as a platform to buy and sell tickets to different events like sports matches, music concerts and theater plays, among other activities. . Benefit is one of the most well-known brands in the cosmetic industry. TravelClub.

Insurance 105

Insurance Airlines Travel Healthcare 105

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Focus on convenience.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52