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Multiexperience Strategy: The New Apex of the Customer Journey

TechSee

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. In the near term, these experiences will often be centered around immersive technologies such as AR, which has evolved beyond the entertainment space into a powerful customer service tool.

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The Biggest Challenges For Businesses Wanting To Attract And Retain Customers

CSM Magazine

Standing out in a Crowded Market With thousands of options just a click away, differentiating your brand in a saturated market is increasingly difficult. The challenge lies not only in offering unique products or services but also in crafting a distinct brand identity.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Marketing predictions CMOs need to consider in 2018

Alida

Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

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Enhancing Automotive Customer Experience: Key Trends and Strategies

SurveySparrow

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. Consider your favorite coffee shop.

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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

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Guest experience: Trends, tips & Best practices for 2021

Qualtrics

Whether it’s to satisfy a millennial’s native use of technology during their stay, to offer better efficiencies of service or a seamless entertainment service during a guest’s stay, technology is a key part of the hotel experience. Take fast-food brand Burger King. Multi-lane drive-thrus that provide a view into the kitchen.