SurveySensum

JULY 6, 2023

And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. This will help you recognize the touchpoints with the most friction, and understand the gaps between customer expectations and the experience that you are providing. So, launch customer feedback surveys.

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

JULY 6, 2023

And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. This will help you recognize the touchpoints with the most friction, and understand the gaps between customer expectations and the experience that you are providing. So, launch customer feedback surveys.

Customer Satisfaction 52

Customer Satisfaction Retail Marketing Social Media 52

SurveySensum

JUNE 29, 2023

And Salesforce’s fifth edition of the State of the Connected Customer report reveals that 94% of customers continue buying from the same brand that gives a positive customer service experience. These strategies, if implemented rightly, will lead to higher customer retention rates, repeat business, and a strong brand reputation.

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Pointillist

JUNE 15, 2018

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Different customers will have different experiences and you will visually be able to see each one, the various touchpoints encountered and the actions taken from there. Knowing who is who on the subscriber level is the tricky bit.”.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Currency Alliance

NOVEMBER 14, 2018

First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Currency Alliance

APRIL 11, 2018

On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. Consumer brands used to mistake this for loyalty. Realizing that it wasn’t loyalty after all, has left them hot under the collar. The brand sold itself. Consumers love confidence.

Consumers 45

Consumers Brands Loyalty Loyalty Programs 45

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

SurveySensum

JANUARY 29, 2024

This is the time when you need to roll up those sleeves because we’re diving into some simple yet killer tweaks to turn that one-time buyer into your brand’s biggest fanboy (or fangirl). This kind of follow-up transforms an ordinary purchase into an experience and reinforces the wisdom of choosing your brand. Let’s do this!

Sales 52

Sales Customer Experience Social Media Demo 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SurveySensum

JULY 20, 2023

Recently, I went to H&M, my favorite brand, to snag a new pair of jeans. Open-ended) That is why you must collect customer feedback at all touchpoints across the customer journey. This will help you identify touchpoints with the friction, take the required action, and improve the overall retail experience. The observation?

Retail 52

Retail Feedback 2023 Social Media 52

SmartKarrot

AUGUST 30, 2022

A Customer Experience describes customer interactions with a brand throughout the buyer journey. The Customer Experience Gap, also known as the CX gap, is when there is a gap between what customers expect from a brand and how effectively they are meeting those expectations. When was the last time you had a wow customer experience?

Customer Experience 10

Customer Experience Customer Journey Mapping Customer Journey Customers 10

Thematic

NOVEMBER 13, 2018

People talk about our brand more positively following a ban on plastic bags. Reputation management: Monitor your brand’s reputation in the marketplace. As an example, you’re a fashion retailer and you’re looking at two pieces of VOC insights and compare them side by side. Our NPS score this month dropped by 15 points.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101