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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Where: London, UK. Customer Experience World. When: May 23 to 24, 2017. Where: London, UK.

2017 50
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4 ways to maximise the value of your loyalty program

Currency Alliance

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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How to Improve Customer Retention

InMoment XI

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Calculating the Value of Customer Retention Using Customer Lifetime Value (CLV).

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59
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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52
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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

Customers are switching services and switching brands rapidly. In the Dreamforce presentation last year, we showed that customers are switching brands two thirds of the time if they are not happy — and the proof of that is in the fact that half of the Fortune 500 companies from ten years ago aren’t around anymore.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

Customers are switching services and switching brands rapidly. In the Dreamforce presentation last year, we showed that customers are switching brands two thirds of the time if they are not happy — and the proof of that is in the fact that half of the Fortune 500 companies from ten years ago aren’t around anymore.