Remove Chief Customer Officer Remove Customer Base Remove Customer Journey Remove NPS
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

Overall, it seems like the easiest way to solve that is to have someone specialized in customer experience in charge of the whole process – both to make sure everything is going as it should and that the majority of the C level can focus on other matters. Well, that’s where the Chief Customer Officer comes into play.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Well, that’s where the Chief Experience Officer comes into play. CXO stands for Chief Experience Officer. People might also refer to this position as Chief Customer Officer, Chief Customer Experience Officer, Chief Client Officer, or Chief Customer Service Officer.

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The 80/20 NPS Guide for B2B SaaS

Wootric

At PandaDoc , we’ve become increasingly customer-obsessed since the introduction of our NPS program two years ago, but we feel as if we still have meaningful room for improvement. We’ve found there isn’t much written about NPS, specifically for B2B companies, so in order to level up, we’ve gone straight to the experts.

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My Rock, My Story: How Airbnb Uses Customer Listening to Determine Goals

Customer Bliss

The following post is an excerpt from my book: Chief Customer Officer 2.0. With a company like Airbnb, which has 2 sets of customer bases to appeal to, customer listening becomes more complex. Build Customer Listening to Align to the Various Stages of the Customer Journey.

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Operationalizing and measuring CX: A Q&A with Kia Puhm

Alida

During our chat, Puhm talked about the role of customer experience, the steps to developing profitable business models, and the impact of customer intelligence on the overall customer journey. . An organization should reflect a structure that will successfully support customers through their journey.

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Four customer engagement strategies for SaaS companies

ChurnZero

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.

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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.