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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Employee Experience Guide: Employee Surveys & Polls

SurveySparrow

If you are running a business, you already know the importance of employee experience. Your employee, right? Therefore, you should invest time in satisfying your employee and engage them more into the organization. And a perfect employee engagement starts with a meaningful employee experience.

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How Can You Measure Returns On Employee Experience?

SurveySparrow

And the main reason behind this is, only a few companies see employee experience as an urgent investment. They’re not aware of the benefits of employee experience, or they don’t know how to measure the returns on employee experience. What is Return on Employee experience?

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

(Experience Investigators) Customer interviews can highlight issues in emotional ways. Word clouds can help others in the organization connect with the real language customers use again and again! Treating your employees like your No. I love the formula: Customer-Centric Mindset + Happy Employees = Company Success.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. There’s nothing wrong with pushing for repeat business, which I love and promote; just don’t confuse it for an actual loyalty program.

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Top 5 Customer Service & CX Articles for Week of October 2, 2023

ShepHyken

Speed Doesn’t Equal Success: The Limitations of AHT as a KPI by Othmar Mueller Von Blumencron (VIPdesk Connect) While top-notch products and services remain vital, the spotlight in recent years has undeniably shifted to the customer experience as a pivotal factor distinguishing one brand from another. Connect with Shep on LinkedIn.

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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. Here’s a closer look at five brands that are leading the charge in offering experiences, rather than monetary benefits, to their loyal customers. Connect with Shep on LinkedIn.

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