SurveySparrow

SEPTEMBER 27, 2023

It’s also about the velocity at which it’s generated (data streaming in real-time), the variety of data types (text, images, videos, sensor data), and the value it holds in terms of insights. Big data, when properly analyzed and harnessed, can unveil patterns, trends, and insights that were previously hidden in the noise.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

SurveySensum

JULY 4, 2023

Develop buyer personas to get an insight into their preferences, pain points, and expectations. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Develop buyer personas to get an insight into their preferences, pain points, and expectations. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. They really know how to engage with their users in a lighthearted and entertaining way.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Bold360

APRIL 27, 2017

JetBlue also allows for customers to donate points to a charity they feel connected to or passionately about, a great personal touch to show they understand it’s not all about dollars and cents. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service E-support 56

ShepHyken

JANUARY 20, 2020

My Comment: “Customer Effort” is a great way to measure the convenience of when a customer needs to connect with a company for help or to have a problem solved. The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience.

2020 121

2020 Article Customer Service Loyalty Programs 121

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Some have succeeded, but most have failed. This is typically called a ‘pivot.’

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Loyalty points make this possible.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

BirdEye

OCTOBER 27, 2023

It encompasses both online users and offline prospects, examining how customer journeys connect with sales funnels. Create entertaining videos to reach these audiences. As you delve deeper into understanding this audience, learn which social media channels they prefer and determine the most effective ways to connect with them.

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Many people need to get from one place to another twice, four times, even ten times per day.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. But how many of those ‘partnerships’ share customer insight?

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40