Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. Whether you are delivering a high-level of social customer care experience or not, there’s plenty of good insights, stats and facts that you need to pay attention to.

2018 77

2018 Article Customer Service Loyalty Programs 77

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. This helps you gain valuable insights into their preferences. Offer Loyalty Programs for Customer Delight Loyalty programs are like a warm welcome-back hug for your customers.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

CSM Magazine

SEPTEMBER 8, 2023

Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights. Gamification is like the sprinkle of excitement atop the cake of shopping.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

SurveySparrow

SEPTEMBER 27, 2023

It’s also about the velocity at which it’s generated (data streaming in real-time), the variety of data types (text, images, videos, sensor data), and the value it holds in terms of insights. Big data, when properly analyzed and harnessed, can unveil patterns, trends, and insights that were previously hidden in the noise.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

BirdEye

DECEMBER 8, 2022

Create entertaining content that will resonate with your followers. Without having to scroll down a page or read thousands of words, viewers can find what they’re looking for in a quick, helpful, or entertaining video in just a few minutes. Social media shopping apps make it easy to measure and evaluate business insights.

Social Media 98

Social Media Brands Entertainment Connections 98

SurveySensum

JULY 4, 2023

Develop buyer personas to get an insight into their preferences, pain points, and expectations. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Develop buyer personas to get an insight into their preferences, pain points, and expectations. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. They really know how to engage with their users in a lighthearted and entertaining way.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Online-to-offline.

Magazine 52

Magazine Loyalty Innovation 2020 52

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) More than 80% of holidays are now booked online.

Tourism 56

Tourism Travel Customer Service E-support 56

ShepHyken

JANUARY 20, 2020

The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience. How to Run a Customer Loyalty Program by ThriveHive. Loyalty Trends in 2020: How Will This Year Be Different? by Wise Marketer Staff. which drives repeat business.

2020 118

2020 Article Customer Service Loyalty Programs 118

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Some have succeeded, but most have failed. This is typically called a ‘pivot.’

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Loyalty points make this possible.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. Acting on insights. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Many people need to get from one place to another twice, four times, even ten times per day.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

BirdEye

OCTOBER 27, 2023

Create entertaining videos to reach these audiences. These metrics provide insights into the entire customer acquisition process, from the initial touchpoint to conversion. Loyalty programs Boost your customer retention acquisition process with loyalty programs. Share promotions without appearing salesy.

Social Media 57

Social Media Multi-Channel Advertising Customer Retention 57

BirdEye

DECEMBER 8, 2023

Apart from being customer-centric and favoring long-term sustainability, these tips are not just generic recommendations but specific insights that strengthen your overall carpet cleaning marketing plan. Customer loyalty programs: Implement loyalty programs rewarding repeat customers with discounts or exclusive offers.

Marketing 57

Marketing Social Media Advertising B2B 57

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. This is why a data insights strategy is vital to measuring, understanding, and ultimately winning the moments that matter. Loyalty program data.

Customer Journey Mapping 40

Customer Journey Mapping Omnichannel Measurement Consumers 40

Qualtrics

DECEMBER 3, 2019

Or you could join forces with loyalty programs to offer point incentives. Offering that little bit extra ensured customers chose Woolworths over its competitors, and provided a small momento to keep the kids entertained. Loyalty programs are a great way to attract and retain customers. Play to your brand strengths.

Retail 26

Retail E Commerce Multi-Channel Loyalty Programs 26

SurveySparrow

JANUARY 24, 2020

This will give you insights on who is a promoter and what made them one. A telecom company would have a terrible score when compared with a company in the online entertainment industry. The problem with such bulk emails is that you will be sending NPS emails to customers who will be at different stages in their customer journey.

NPS 52

NPS 2020 Net Promoter Score Feedback 52

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

2020 52

2020 Brands E Commerce Airlines 52

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. but wealthier, healthier consumers became exhausted by too much marketing – and became proactively interested in forgoing their loyalty for cheaper or comparable alternatives from lookalike brands.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. But how many of those ‘partnerships’ share customer insight?

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40