Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. But how many of those ‘partnerships’ share customer insight? The partner mix.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

SurveySparrow

SEPTEMBER 27, 2023

It’s also about the velocity at which it’s generated (data streaming in real-time), the variety of data types (text, images, videos, sensor data), and the value it holds in terms of insights. Big data, when properly analyzed and harnessed, can unveil patterns, trends, and insights that were previously hidden in the noise.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

Currency Alliance

JUNE 1, 2020

In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii]. After Covid-19, nearly every customer type will be more deliberate in how they spend money. Ways to build perceived value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72