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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

If you travel a bit, as I do, this app can be a lifesaver. It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. First, let me share my experience with TripIt the app. Vocal customers offer valuable ideas.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. But the scale of Prime is virtually inimitable.

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The Impact of Casino Loyalty Programs on Satisfaction, Emotional Binds, Loyalty, and Price Sensitivity

CSM Magazine

There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? Usually non-members of the loyalty program, fairly satisfied with the casino services.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making. However, the rewards and gifts shouldn’t be limited to occasions only. For happy customers, keep rewarding them from time to time. Create Memes.