The software industry is at the center of e-commerce transformation—but are its own operations digital enough?
West Monroe
APRIL 27, 2022
Although business-to-business (B2B) sales have traditionally relied on face-to-face interaction, change has been building. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. The expansion and upsell motion also become critical to maximize the lifetime value of the customer.
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