Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. The value can be immediate. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

MARCH 17, 2022

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. What is a B2B Customer Loyalty Program?

Loyalty Programs 10

Loyalty Programs B2B Loyalty B2C 10

Grade.us

MAY 9, 2017

Loyalty deserves to be rewarded. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. Members even get personal sale days , which they can choose to activate every quarter.

Loyalty Programs 38

Loyalty Programs Loyalty Rewards Programs User Experience 38

SmartKarrot

MARCH 17, 2021

In marketing, the Pareto principle says that 80 percent of your sales are represented by 20 percent of your customers. So, how does this fit with Customer success ? What is the Customer Success Pareto Principle? The potency of 80/20 is that 20 percent of a group is responsible for 80 percent of the sales.

Customer Success 15

Customer Success Rewards Programs Events Customers 15

SurveySparrow

SEPTEMBER 25, 2020

Did you know that sending a simple question where you ask your customer how satisfied they are with you not only helps your existing relationship, but is also great for getting new customers. Similarly, you can increase sales using surveys by rolling out online surveys. How to increase sales using surveys: 1.

Sales 59

Sales Loyalty Programs Feedback Net Promoter Score 59

GetFeedback

FEBRUARY 2, 2020

Loyal customers are the customers who will continue to buy your product with or without sales or discounts and will recommend your business to their friends. The goal for every business is for all of their regular loyal customers to be enough to keep the business going. Start a customer loyalty program.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

SmartKarrot

NOVEMBER 2, 2020

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention. ” 31.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. This should happen across touchpoints: social engagement, reviews, referrals, etc.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Second to None

APRIL 12, 2018

There are several types of data that restaurants may have to understand their customer base. Once you’ve established who your customer is, you can create targeted messaging, rather than a broad message to all guests, which may not speak to each individual. Customer loyalty program data.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Gainsight

FEBRUARY 12, 2019

As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with. That’s because CS (and Support) are hearing product requests from customers, but the processes to manage those requests can leave a lot to be desired.

Rewards Programs 45

Rewards Programs Webinar Events Customers 45

Currency Alliance

OCTOBER 29, 2019

This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. Click here to view SlideShare. Yep, we’ve been at this a while.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. But South Africa’s first-place ranked program isn’t a grocer at all, but a pharmacy.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52